AMA Houston 22nd Annual Crystal Awards
2008 Winners
Marketing Research

Qualitative Project
Gelb Consulting Group
Managing the Multidisciplinary Clinic Experience at MD Anderson

Quantitative Project
RTS Marketing Research
Measuring the Impact of Celebrity-Branded Merchandise

Logo Design
Bullpen Marketing
St. Agnes Academy - Tiger Logo Mascot

Corporate Identity (3 or more)
Chevron Phillips Chemical
Creating an Identity for Americas Styrenics

Branding/Rebranding
Shell Energy North America
Project Refresh

Marketing Campaign

Business to Consumer/Retail

Houston Rockets
Houston Rockets "It's Time" campaign

Business to Business
Hewlett Packard
SMB Thin Client "Secret of IT Security"

Non-profit
Alley Theatre
Alley Theatre's A Christmas Carol 2007

Small Budget
Alley Theatre
Alley Theatre's Treasure Island May/June 2007

New Market/Product Launch
Weatherford International
MetalSkin® Solid Expandable Systems

Recruitment
PKF Texas
Next Gen Thinking Attracts Next Gen Talent

Direct Marketing

2D Single Item
PKF Texas
Next Gen Thinking Attracts Next Gen Talent

3D Single Item
Axiom
ION Editorial Invite

Campaign
DMN3
Houston Symphony - Something Sublime

Product/Service Brochure

Single

DePelchin Children's Center
After Harm, Hope
 
2 or more
Weatherford International
W Magazine

Company or Organization Brochure
ParkerHayden Advertising + Design
Greater Houston Community Foundation - Your Legacy

Web site
 
Business-to-Business
ParkerHayden Advertising + Design (TIE)
The Drake Company Website

Satellite Logistics Group (TIE)
Face the Message Website

Business-to-Consumer
Savage
Imperial Sugar Web Site

Non-profit
The Houston Zoo, Inc.
www.houstonzoo.org

Most improved
PROS
PROS Pricing Corporate Website

Online Marketing Campaign
Spur Digital
Houston Museum of Natural Science - Frogs

Web-based Newsletter/Periodical
PROS
PROS Pricing Excellence eNewsletter

Online Social Network or Blog
STANANDLOU Marketing/Advertising
Regie Bibbs

Interactive/Multimedia Marketing Presentation
KBR
Escravos GTL Campaign

Animation
VT2 Studios
MPI Opening Module - "Connect Yourself"

Video
Zenfilm
The Southern Backtones, "Forever"

Product Packaging
Aesbus Company
Black Iguana Retail Box

Point-of-Purchase Display
GS Marketing, Inc.
Toyota's Behind the Wheel Giveaway - Gulf States Toyota, Jan 2007

Public Relations Campaign
 
Single market
Agua Marketing (TIE)
Hispanic PR for the Boy Scouts of America

PKF Texas (TIE)
Using Next Generation Thinking to Attract Next Generation Talent

Multiple Markets
Shell Oil Company
A National Dialogue on Energy Security

Employee Relations Campaign/Program
Weatherford International
"One Weatherford" Internal Campaign

Published Media Article
ParkerHayden Advertising + Design
Greater Houston Community Foundation - 2007 Drive

Crisis/Situation Management
FrogDog Communications
Save the Center

Annual Report
Pennebaker
Powell Industries, Inc. Annual Report

Advertising

Newspaper
Pennebaker
United Way Newspaper Ad Series

Outdoor single
Texas Oncology
I Can Teaser

Outdoor Campaign
Metropolitan Transit Authority of Harris County
InfoPanels

Magazine (single)
Bridgeway Software (TIE)
"Slings and Arrows" full-page color ad

C-Ray Media (TIE)
Tres Chic Ad

Magazine Campaign
Texas Oncology
"Survive Breast", "Fight Lung", "Outlive Colon"

Radio
ParkerHayden Advertising + Design
David Taylor GMC - "Santa's Truck"

TV (single 30 sec or over)
Lopez Negrete Communications
Visa USA 2007 La Vida Toma VISA "Speed of Line"

TV (single, under 30 seconds)
ParkerHayden Advertising + Design
David Taylor GMC - "Holiday TV"

TV Campaign
ParkerHayden Advertising + Design
The Boy Scouts of America, Sam Houston Area Council - 2007 Campaign

Promotional Item
Bullpen Marketing
Bohemeo's - "East End People Keep It Real

Tradeshows Display 

10x10 or smaller
DataCert
DataCert 2007 ACC Annual Meeting Tradeshow Booth

Larger than 10x10, smaller than 10x40
Satellite Logistics Group
"Structure with Flexibility"

Larger than 10x40
Halliburton
2007 OTC - Reservoir Delivered

Special Event

Commercial Product or Service
Freese and Nichols, Inc.
Freese and Nichols' TML Bond Special Event

Non-profit/Cause
The Pogge Marketing Group - Lone Star Sports & Entertainment
Texas Bowl Game 2007

Maverick
Gulf Publishing Company
GPC Books "Lost at OTC" Promotion

Corporate Citizenship
Gelb Consulting Group
Building the Houston Area Immunization Partnership Brand

Judges' Favorite
The Houston Zoo, Inc.
The Houston Zoo, Inc. website,
www.houstonzoo.org