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| Entry Guidelines |
Each entry must be represented in its original form and must have been produced or implemented or run during the calendar year by a firm or individual located in Texas. If the entry was directed by a company or a branch office of a company and produced by another entity (agency, production firm, etc.), at least one of those must be located in Texas. The firm or individual submitting the entry must have been involved in the direction, development, production and/or implementation of the submitted entry. It is acceptable for the work to have been for another geographic market as long as there was a Texas location involved in its direction or production. Each entry must be prepared according to these guidelines and the checklist below. An entry that fails to follow these guidelines is subject to disqualification. The judging committee may move an entry to a different category and/or divide or merge categories as it deems appropriate. The decisions of the judging committee and the judges are final. No entry fee will be refunded due to an entry's disqualification or after the entries are judged.
How-to-Enter Checklist:
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1. Each entry must be mounted on a SINGLE 24" x 18" black mounting board, no larger and no smaller, with the category number and name and entry title affixed to the front of the board. For oversized two- or three-dimensional items, submit photograph(s), illustration(s) and/or graphical representation(s) of the entry mounted on the black board. Entries may include samples, application examples, photos, illustrations, press clippings, media clips, reports, tables, charts, testimonials and other documented evidence.
- For radio entries, on a 24" x 18" black board, mount a typewritten script and include a CD or DVD of the ad, both enclosed in a plastic sleeve for easy removal. For radio spots, please save as MP3 files.
- For video, TV, multimedia, animation, Web sites and computer-based or digital video entries, produce hard copy printouts of key scenes, storyboards or graphics that best represent the entry and mount them on a 24" x 18" black board, attaching a DVD of the entry enclosed in a plastic sleeve for easy removal. Remember to save video so that it will automatically load and can be viewed on a mac or pc. Video files should be saved as both quicktime and wmp files. Or you may provide a link to the video on YouTube. If you save your file on a password protected YouTube page, please provide the necessary information. For Web sites, produce hard copy printouts or graphics of the home page and at least two other pages that best represent the Web site and mount them on a 24" x 18" black board. Attach to the board the URL of the Web site or a DVD of the Web site in a plastic sleeve for easy removal and include instructions on how to launch the Web site using the DVD.
- For Market Research categories, mount charts, tables and/or other hard copy representations or evidence of the project on a 24" x 18" black board. The submission of blinded materials is permitted to ensure confidentiality. NO binders. If a multi-page document is required, mount it in a plastic sleeve on the black board.
- For Marketeting Campaign categories, mount the best representations or evidence of the campaign on one 24" x 18" black board (one board only). Do not submit multiple boards (multiple boards tend to get separated). Put all other examples of the campaign onto a DVD or flash medium and mount it in a plastic sleeve on the black board for the judges. You may include links to videos on YouTube or to websites that represent examples of the campaign.
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| 2. Type answers to the Judging Criteria questions on 8-1/2" x 11" paper (three pages maximum) and attach to the back of the board in a plastic sleeve for easy removal. On the top of each typewritten page, include the page number, category number and name and entry title, matching what you entered or will enter on the Entry Registration Form. |
| 3. To each entry, attach a copy of your Entry Registration Confirmation, which you will receive via email after registering your entries using the online entry form. If you have several entries registered on a single confirmation, please make copies of your confirmation and attach one to the back of each physical entry. To help us match your registered entry with your physical entry, circle the entry on the confirmation that relates to the physical entry to which it is attached. |
| 5. ALL entries become the property of AMA Houston and WILL NOT BE RETURNED. |
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6. Send or deliver entries to arrive no later than April 10, 2013, 4:00 p.m. Late entries with a late entry fee can be submitted no later than April 17, 2013, 4:00 p.m.. Entries must be sent via courier or overnight delivery, or dropped off in person ONLY (DO NOT MAIL) to:
AMA Crystal Award Entry
Lone Star Exhibits
9433 Kirby Drive
Houston TX 77054
713-797-1994 (for directions)
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