Entry Categories

Marketing Research

1.  Qualitative Research Project
2.  Quantitative Research Project

Corporate Identity

3.  Logo Design
4.  Corporate Identity (three or more)
5.  Branding/Rebranding (product or service)

Integrated Marketing Campaigns (three or more elements)

6.  Marketing Campaign - Business-to-Consumer/Retail
7.  Marketing Campaign - Business-to-Business
8.  Marketing Campaign - Non-Profit
9.  Marketing Campaign - Small Budget (under $100,000)
10. Marketing Campaign - New Market Segment/Product Launch
11. Marketing Campaign - Recruitment
12. Marketing Campaign - International (two or more countries)

Direct Marketing

13. Two-Dimensional Printed Mail, Single Item
14. Three-Dimensional Object, Single Item
15. Campaign (two or more pieces)

Marketing Collateral - Printed

16. Product/Service Brochure or Catalog (single)
17. Product/Service Brochure or Catalog (two or more)
18. Company or Organization Brochure

Web-Based Marketing

19. Web site - Business-to-Business
20. Web site - Business-to-Consumer
21. Web site - Non-profit
22. Web site - E-commerce/storefront
23. Web site - Most improved
24. Web-based brochure
25. Online Marketing Campaign (three or more pieces)
26. Web-based Newsletter/Periodical
27. Online social network or Blog

Multimedia Marketing

28. Interactive/Multimedia Marketing Presentation
29. Animation
30. Video - Marketing or Training

Packaging/Point of Purchase

31. Product Packaging - Single or Multiple Units
32. Point-of-Purchase Display

Public Relations (includes community and employee relations)

33. Public Relations Campaign - Single Market
34. Public Relations Campaign - Multiple Markets (two or more)
35. Employee Relations Campaign/Program
36. Published media article
37. Crisis/Situation Management - Single Event

Investor Relations

38. Annual Report - Printed or Digital

Advertising

39. Newspaper (single)
40. Newspaper (two or more)
41. Outdoor (single)
42. Outdoor Campaign (two or more)
43. Magazine (single)
44. Magazine Campaign (two or more)
45. Radio (single)
46. Radio Campaign (two or more)
47. TV (single 30 sec or over)
48. TV (single under 30 sec)
49. TV Campaign (two or more)

Promotional Items/Events

50. Promotional Item

Trade Show & Special Events

51. Display - 10x10 display, or smaller
52. Display - Larger than 10x10, but smaller than a 10x40 display
53. Display - Larger than 10x40
54. Special Event - Commercial product or service
55. Special Event - Non-Profit/Cause

56. Maverick
This is your chance to "think outside the box" and demonstrate your creativity, independence, and guts. The Maverick Marketing category recognizes campaigns that may be unorthodox, but still achieve measurable results. Campaigns may be small budget, prompt a unique response, or try something different.

57. Corporate Citizenship
This award recognizes an outstanding marketing campaign by a firm providing donated (unpaid) marketing expertise/services to an organization, institution, charity or similar entity.

58. Judges Favorite
This category may not be entered, but will be chosen by the judges. This is an opportunity for the judges to show off their favorite entry. As a special bonus, this entry will come with an explanation on why it was chosen delivered the night of the Crystal Awards.