How To Enter

Crystal Award Entries will be judged in 77 Categories, listed below. 

Please read the judging criteria and entry guidelines and then decide which of the categories below you would like to enter. 
You may submit an entry in more than one category, paying the appropriate fee for each.  The Crystal Awards judging commitee reserves the right to move an entry to another category or merge or divide categories, if the committee deems it appropriate to do so.

New this year: 
There are no longer paper forms that are filled out for tracking your entry information and payment.  This year, you will register each of your entries online and submit payment information before you deliver your physical entry submission to the judging location.

You must register your entries online and then deliver your physical submission by April 2, 2010, 3:00 p.m. 
The cost for each entry is: $70 for AMA Members;  $90 for Non-members

Late entries will be accepted up to April 9, 2010, 3:00 p.m. 
If you register and/or deliver your physical entry late, the cost for each entry is: $90 for AMA Members; $110 for Non-members 		  

Entry Categories
Branding:
1.    Logo Design
2.    Corporate Identity (three or more)
3.    Branding/Rebranding

Marketing Research:
4.    Qualitative Research Project
5.    Quantitative Research Project

Public Relations:
6.    Public Relations Campaign – Single Market
7.    Public Relations Campaign – Multiple Markets
8.    Public Relations Campaign – Non-profit charity/cause
9.    Employee Relations Campaign/Program
10.  Published Media Article
11.  Crisis/Situation Management – Single Event

Advertising:
12.  Advertising - Newspaper (single)
13.  Advertising - Newspaper Campaign (two or more)
14.  Advertising - Outdoor (single)
15.  Advertising - Outdoor Campaign (two or more)
16.  Advertising - Magazine (single)
17.  Advertising - Magazine Campaign (two or more)
18.  Advertising - Radio (single)
19.  Advertising - Radio Campaign (two or more)
20.  Advertising - TV (single)
21.  Advertising - TV Campaign (two or more)

Marketing Campaigns (three or more media required):
22.  Marketing Campaign – Business-to-Consumer/Retail
23.  Marketing Campaign – Business-to-Business
24.  Marketing Campaign – Non-profit
25.  Marketing Campaign – Medium Budget ($25,000-$150,000)
26.  Marketing Campaign – Small Budget (under $25,000)
27.  Marketing Campaign – New Market Segment/Product Launch
28.  Marketing Campaign – Recruitment

Collateral and Direct Marketing:
29.  Direct Mail Two-Dimensional Printed Mail, Single Item
30.  Direct Mail Three-Dimensional Object, Single Item
31.  Direct Mail Campaign (two or more pieces)
32.  Newsletter (printed)
33.  Annual Report – Public Company
34.  Annual Report – Non-profit
35.  Product/Service Brochure (single)
36.  Product/Service Brochures (two or more)
37.  Product/Service Catalog
38.  Company or Organization Brochure

Online:
39.  Website – Business-to-Business
40.  Website – Business-to-Consumer
41.  Website – Non-profit
42.  Website – Most Improved
43.  Website – Small budget Commercial ($10,000 or less)
44.  Website – Small budget Non-profit ($5,000 or less)
45.  Website – E-Commerce (online selling/transactions)
46.  Online Advertisement (single banner, button, pop-up)
47.  Online Marketing Campaign
48.  Online Blog
49.  Online Newsletter
50.  Online Social Media Campaign B2B
51.  Online Social Media Campaign B2C
52.  Online Social Media Campaign Non-profit
53.  Online Podcast or Webinar
54.  Online Video (on public third-party site)

Interactive/Multimedia:
55.  Interactive/Multimedia Marketing Presentation
56.  Animation
57.  Video – Marketing
58.  Video – Training/Educational
59.  Video – Feature or Documentary

Packaging/Promotional Items:
60.  Product Packaging
61.  Promotional Item (single)
62.  Promotional Campaign (three or more items)
63.  Point-of-Purchase Display

Graphics (for marketing applications):
64.  Photography (single)
65.  Photography (series of three or more)
66.  Illustration (single)
67.  Illustration (series of three or more)
68.  Magazine or publication cover

Trade Shows, Displays, Events:
69.  Trade Show Booth – Small (100sf or smaller)
70.  Trade Show Booth – Medium (101sf - 400sf)
71.  Trade Show Booth – Large (401sf or larger)
72.  Trade Show Campaign (three or more events)
73.  Fixed Installation (lobby or public area)
74.  Special Event – Commercial Product/Service
75.  Special Event – Non-profit/Cause

76.  Corporate Citizenship – This category is for donated in-kind marketing/creative services, which are provided at no charge for a charity or social organization’s marketing efforts.

77.  Maverick Marketing – This is your chance to “think outside the box” and demonstrate your creativity, independence, and guts. Campaigns may be small budget, prompt a unique response, or try something that has never been done before. Regardless of media used in this campaign, Maverick Marketing campaigns get noticed.

Judges’ Favorite – This category may not be entered, but will be chosen by the judges. This is the judges’ opportunity to show off their favorite entry. As a special bonus, this entry will come with an explanation on why it was chosen that will be delivered the night of the Crystal Awards.

 Copyright © 2010 American Marketing Association Houston Chapter  |  Web site designed by Ventures Marketing Group and Nodus Solutions  |  
24th Crystal Awards theme/creative by Savage Branding & Corporate Design