Categories:

Branding:

1.     Logo Design

2.     Corporate Identity (three or more)

3.     Branding/Rebranding

Marketing Research:

4.     Qualitative Research Project

5.     Quantitative Research Project

Public Relations:

6.     Public Relations Campaign (Single Market)

7.     Public Relations Campaign (Multiple Markets)

8.     Public Relations Campaign (Non-profit charity/cause)

9.     Internal Relations Program (Commercial)

10.  Internal Relations Program (Non-profit)

11.  Investor Relations Program

12.  Newsletter (Commercial)

13.  Newsletter (Non-profit)

14.  Annual Report (Public Company)

15.  Annual Report (Non-profit)

16.  Feature Story

17.  Technical Article

18.  Speech

19.  Digital Presentation

20.  Social Responsibility Campaign/Program

21.  Crisis Communications (Single Event)

22.  Special Event (Commercial Product/Service)

23.  Special Event (Non-profit/Cause)

Advertising:

24.  Advertising (Newspaper single)

25.  Advertising (Newspaper Campaign two or more)

26.  Advertising (Outdoor single)

27.  Advertising (Outdoor Campaign two or more)

28.  Advertising (Magazine single)

29.  Advertising (Magazine Campaign two or more)

30.  Advertising (Radio single)

31.  Advertising (Radio Campaign two or more)

32.  Advertising (TV single)

33.  Advertising (TV Campaign two or more)

Marketing Campaigns (three or more media required):

34.  Marketing Campaign (Business-to-Business)

35.  Marketing Campaign (Business-to-Consumer)

36.  Marketing Campaign (Business-to-Government)

37.  Marketing Campaign (Non-profit)

38.  Marketing Campaign (Medium Budget $25,000-$150,000)

39.  Marketing Campaign (Small Budget under $25,000)

40.  Marketing Campaign (New Market Segment/Product Launch)

Collateral and Direct Marketing:

41.  Direct Mail Two-Dimensional Printed Mail (single item)

42.  Direct Mail Three-Dimensional Object (single item)

43.  Direct Mail Campaign (two or more pieces)

44.  Product/Service Brochure (single)

45.  Product/Service Brochures (two or more)

46.  Product/Service Catalog

47.  Company or Organization Brochure

Online:

48.  Website (Business-to-Business)

49.  Website (Business-to-Consumer)

50.  Website (Non-profit)

51.  Website (Most Improved)

52.  Website (Small budget $10,000 or less)

53.  Online Advertisement (single banner, button, pop-up)

54.  Online Marketing Campaign

55.  Online Blog

56.  Online Newsletter

57.  Online Social Media Campaign (Business-to-Business)

58.  Online Social Media Campaign (Business-to-Consumer)

59.  Online Social Media Campaign (Non-profit)

60.  Online Podcast or Webinar

61.  Online Video (on public third-party site)

62.  Mobile Marketing Campaign (single)

63.  Mobile Marketing Program

Interactive/Multimedia:

64.  Interactive/Multimedia Marketing Presentation

65.  Animation

66.  Video (Marketing)

67.  Video (Feature or Documentary)

Promotional Products/Packaging/POP:

68.  Product Packaging

69.  Promotional Product (single)

70.  Promotional Product Campaign (three or more)

71.  Point-of-Purchase Display

Graphics (for marketing applications):

72.  Photography (single or series)

73.  Illustration (single or series)

74.  Magazine or publication cover

Trade Shows, Displays:

75.  Trade Show Booth (Small 100sf or smaller)

76.  Trade Show Booth (Medium 101sf - 400sf)

77.  Trade Show Booth (Large 401sf or larger)

78.  Trade Show Campaign (three or more events)

79.  Fixed Installation (lobby or public area)

80.  Corporate Citizenship: This category is for donated in-kind marketing/creative services, which are provided at no charge for a charity or social organization’s marketing efforts.

81.  Maverick Marketing: This is your chance to “think outside the box” and demonstrate your creativity, independence, and guts. Campaigns may be small budget, prompt a unique response, or try something that has never been done before. Regardless of media used in this campaign, Maverick Marketing campaigns get noticed.