2007 Crystal Awards Winners

Marketing Research

Qualitative Research Project
Reality - Hispanic Marketing / Best Buy, Understanding the Traditional Hispanic Consumer Electronics Buyer

Quantitative Research Project
Gelb Consulting Group, Growing the Baker Petrolite Brand

Corporate Identity

Logo Design
Bullpen Marketing, St. Pius High School Mascot

Corporate Identity Program (3+ media)
The Health Museum, The Health Museum

Marketing Campaigns (three or more media)

Integrated Marketing Campaign - Consumer/Retail
López Negrete Communications, Visa U.S.A. - La Vida Toma Control

Integrated Marketing Campaign

Business-to-Business
Weatherford International LTD., Weatherford "All Around You" Campaign

Nonprofit
Houston Symphony, Pick 3 one week sale

Small Budget
Direct Marketing Network, Inc., The Village School Acquisition & Brand Awareness Campaign

Direct Marketing

Two-Dimensional Printed Mail, Single Item
Brand!T Marketing, Another Freaking Acronym

Three-Dimensional Object, Single Item
AHEC Graphic Services, 18-month desk calendar

Campaign (two or more pieces)
Houston Symphony, 2006 single ticket direct mail campaign

Newsletter (printed)
Barrett Wehlmann LLC., TESCO Connections Newsletter

Marketing Collateral - Printed

Product/Service Brochure or Catalog (single)
Harris Hernandez Advertising, Inc., Bradwood Landing, Salmon Initiative

Product/Service Brochures or Catalogs (two or more)
Texas Children's Hospital, Welcome to Texas Children's Hospital

Company or Organization Brochure
Weatherford International, Corporate Capabilities Brochure 2006

Multimedia and Computer-Based Marketing

Website
Harris Hernandez Advertising, Inc., Clearwater Port Website

Web-based Brochure or E-Commerce
Stewart Title, Title Agent Pro - Titleagentpro.com

Website, Most Improved
Spur Digital, The Retirement Pros

Interactive/Multimedia Marketing Presentation
Barrett Wehlmann LLC., TESCO Tool Box Corporate Capabilities CD

Animation
Spur Digital, Body Worlds 3

Internet Advertisement
Spur Digital, Body Worlds 3

Internet Marketing Campaign (three pieces or more)
Spur Digital, HEB Pharmacy

E-mail Newsletter
Spur Digital, Pro-Mark

Video - Marketing or Training
VT2 Studios, MPI - Experience the Extraordinary

Packaging/Point-of-Purchase

Product Packaging - Single or Multiple Units
Gulf Publishing Company, GPC Books Cover Design

Point of Purchase Display
GS Marketing, Toyota's Great American Tour - Giveaway - Gulf States Toyota July 2006

Integrated Public Relations

For Profit Campaign B2B Campaign
Parker & Hayden, Weaver Davis & Jacob Realty Group - The Crossing at Telfair

Non-Profit Campaign
Parker & Hayden, GHCF

Campaign Small Budget
PKF Texas Practice Growth Team, FromGregsHead.com blog

Investor Relations

Annual Report - Printed or Digital Single Piece
Quill & Ink, SMHG 2005 Annual Report

Advertising

Newspaper Campaign (two or more)
Houston Community Newspapers, Local Business to Business

Outdoor (single)
Parker & Hayden, David Taylor GMC

Outdoor Campaign (two or more)
Newland Communities, Telfair Outdoor Campaign

Magazine B&W/Color (single)
López Negrete Communications, Azteca Milling - Flat World

Magazine Campaign (two or more)
Satellite Logistics Group, Partner with a Proven Winner

Radio (single)
Parker & Hayden, Sam Houston Area Council of The Boy Scouts of America - "Scream"

Radio Campaign (two or more)
Parker & Hayden, Attorney Gary Trichter - "Knife/Juggle"

TV (single)
López Negrete Communications, Visa U.S.A - Security - La Vida Toma Seguridad

TV Campaign (two or more)
Pogge Marketing Group, Dr. Hader Spivak

Promotional Items

Individual Promotional Item
Bullpen Marketing, Mplanet Promotional USB pens

Promotional Campaign (three or more items)
Catch The Moment, Touch Points for Touch Downs

Trade Show & Special Event

10 x 10 Display or Smaller
Harris Hernandez Advertising, Inc., Bradwood Landing

Larger than 10 x 10, smaller than 10 x 40 Display
Weatherford International, IDTC 2006

Larger than 10 x 40 Display
Weatherford International, OTC 2006

Special Event
Weatherford International, EarthView Special Event Product Launch 2006

Maverick Marketing

PKF Texas Practice Growth Team, FromGregsHead.com blog

JUDGES FAVORITE

Harris Hernandez Advertising, Inc., Bradwood Landing

2006 Crystal Awards Winners

Marketing Research

Qualitative Research Project
Gelb Consulting Group, Building a New Brand - The Children's Cancer Hospital at MD Anderson

Quantitative Research Project
NCI Building Systems, Understanding the Competitive Builder Marketplace

Corporate Identity

Logo Design
Parker Hayden Inc., VoilaIP Communications

Corporate Identity Program (3+ media)
NCI Building Systems, Metallic Rewards Loyalty Program

Marketing Campaigns (three or more media)

Integrated Marketing Campaign - Consumer/Retail
López Negrete Communications, VISA Security

Integrated Marketing Campaign

Business-to-Business
KBR Energy and Chemicals, Pearl GTL Campaign

Integrated Marketing Campaign - Nonprofit
Greater Houston Convention & Visitors Bureau, Houston 365 Campaign

Direct Marketing

Two-Dimensional Printed Mail, Single Item
Cardinal Health, Star Treatment DOP

Three-Dimensional Object, Single Item
DataCert, Inc., CLT Pizza Mailer

Campaign (two or more pieces)
DataCert, Inc., DataCert Seminar Series Mailers

Newsletter (printed)
Town Center Improvement District, Reflections Newsletters

Marketing Collateral - Printed

Product/Service Brochure or Catalog (single)
Parker Hayden Inc., Laguna Harbor

Product/Service Brochures or Catalogs (two or more)
Goodman Global, Inc., Goodman Dare to Compare Brochures

Company or Organization Brochure
Houston Chronicle, 2005 Media Kit

Multimedia and Computer-Based Marketing

Website
Gelb Consulting Group, Deploying Enterprise - Wide Satisfaction Measurement Tools

Website, Most Improved
DayCreative, Inc., TurboCare Website

Interactive/Multimedia Marketing Presentation
Axiom, Interactive Multimedia "Firefly"

Animation
Axiom, Game - Catch a Firefly

Internet Advertisement
Spur Digital, Mummy: The Inside Story

Internet Marketing Campaigns (three pieces or more)

Spur Digital, Lord of the Rings - The Exhibition

E-mail Newsletter
Imperial Sugar Co., Sweetalk

Video - Marketing or Training
Greater Houston Convention & Visitors Bureau, Houston Promotional Video

Packaging/Point-of-Purchase

Product Packaging - Single or Multiple Units
Imperial Sugar Co., Pouch Campaign

Integrated Public Relations

For Profit Campaign
PKF Texas, P.C., PE+

Non-Profit Campaign
Hollinden Professional Services Marketing, Inaugural 2006 Aggie 100 Inaugural Honeree

Investor Relations

Annual Report
NCI Building Systems, 2005 Annual Report and Presentation

Advertising

Newspaper B&W/Color (single)
Houston Chronicle, AutoFinder

Newspaper Campaign (two or more)
Houston Chronicle, Cadillac Legends of Texas Campaign

Outdoor (single)
Parker Hayden Inc, Gary Trichter - "DWI Tests" Outdoor

Outdoor Campaign (two or more)
Parker Hayden Inc., David Taylor - "More For Less" Campaign

Magazine B&W/Color (single)
Weatherford International LTD., Power Stroke Ad

Magazine Campaign (two or more)
Axiom, Firefly Ad Campaign

Radio (single)
López Negrete Communications, VISA - 'Galan'

Radio Campaign (two or more)
López Negrete Communications, VISA Check Card

TV (single)
López Negrete Communications, VISA - "Extreme Measures"

TV Campaign (two or more)
López Negrete Communications, Bank of America - "Safe Send"

Promotional Items

Individual Promotional Item
Houston Chronicle, MS 150 Bicycle Jersey

Promotional Campaign (three or more items)
Catch the Moment, A Texas Kind of Photo Activation

Trade Show & Special Event
Stewart Title Guaranty Company, NAR Campaign/Stewart Miles Ahead

10x20 or Smaller Display
DataCert, Inc., Association of Corporate Counsel Tradeshow Booth

Larger Than 10x20 Display
Weatherford International LTD., MIOGE 2005 Exhibit

Special Event
NCI Building Systems, Building Legends National Sales Meeting

JUDGE'S FAVORITE

Texas Children's Hospital, Parents Connection Magazine
2006 Crystal Awards Winners