AMA Houston 23rd Annual Crystal Award
2009 Winners

Qualitative Research Project
Gelb Consulting
Lung Cancer Patient Experience Mapping at M.D. Anderson

Quantitative Research Project
Gelb Consulting
Optimizing Marketing Communications for M.D. Anderson

Logo Design
Greater Houston Convention and Visitors Bureau
Ask Veronica

Corporate Identity
Croxson Design
Upstream Insurance - Corporate Identity

Branding/Rebranding
Water Design Studio
Clearpoint brand positioning / redesign

Marketing Campaign - Business-to-Consumer/Retail
Metropolitan Transit Authority
iRide - Metro Image Campaign (B2C)

Integrated Marketing - Business-to-Business
Texas Children's Hospital
Texas Children's Fetal Center Professional Ad Campaign

Marketing Campaign – Nonprofit
Houston Symphony
Young Professionals Backstage

Marketing Campaign - Small Budget (under $100,000)
Alley Theatre
Summer Chills

Marketing Campaign - New Market Segment/Product Launch
Limb Design
Touchpoints Employee Benefits Communication Solution

Marketing Campaign - Recruitment
2020 Exhibits
Brown Hand Center / Recruitment Marketing Campaign

Two-Dimensional Printed Mail, Single Item
Sabre Marketing
Paradigm Trade Show Invitation

Three-Dimensional Object, Single Item
Greater Houston Convention and Visitors Bureau
My Houston Book

Direct Mail Campaign
Oliver Russell
HP "Lock Box" Lead Generation Campaign

Product/Service Brochure or Catalog (single)
Weatherford International Ltd.
WellMaster All-In-One Deepwater System

Product/Service Brochure or Catalog (two or more)
Weatherford International Ltd.
W Magazine

Company or Organization Brochure
Axiom
Hope Stone Catalogue of Hope

Website - Business-to-Business
Pennebaker Fifth Ring
Inventure Web site

Website - Business-to-Consumer
Pennebaker Fifth Ring
The Sage

Website – Nonprofit
Spur Interactive, LP
P for L – Lemonade

Website - Most improved
Southeast Media
Market Basket Website

Online Marketing Campaign
CS Creative
Economic Conductivity Online Campaign

Online Blog or Newsletter
Centerpoint Energy
Centerpoint Energy Hurricane Ike Starr Point Site

Interactive/Multimedia Marketing Presentation
KBR Marketing Communications
KBR Interactive/Multimedia

Animation
Axiom
Cameron The Fantastic Five Superhero Animation

Video - Marketing or Training
Sabre Marketing
Advanced Anesthesia Video

Product Packaging
Parker : Hayden Advertising + Design
Lite-Pack Direct Marketing Package

Public Relations Campaign - Single Market
Ernst & Young
Global E&P Study

Public Relations Campaign - Multiple Markets
Greater Houston Convention and Visitors Bureau
My Houston Campaign - Multiple Markets

Employee Relations Campaign/Program
Centerpoint Energy
Hurricane Ike Internal Communications Campaign

Published media article
Greater Houston Convention and Visitors Bureau
No Need to Apologize: City Tries A Little Boasting, The New York Times

Crisis/Situation Management - Single Event
Griffin Integrated Marketing
Hurricane Ike Aftermath

Annual Report
Axiom
ION Geophysical - Annual Report

Newspaper
Greater Houston Convention and Visitors Bureau
My Houston, USA Today

Outdoor Campaign
DMN3
Shadow Lakes - Rediscover Texas

Magazine (single)
Barrett-Wehlmann LLC
PHP "Just Because You Can: Ad

Magazine Campaign (two or more)
CS Creative
Economic Conductivity Ad Campaign

Radio Campaign
Parker : Hayden Advertising + Design
David Taylor Auto Group "Ding 'n Bling" Campaign

TV (single)
Lopez Negrete Communications
Walmart Easter TV "Best Basket"

TV Campaign Zenfilm
GHCVB "My Houston"

Promotional Item
Centerpoint Energy
Hurricane Ike Commemorative Gift

Display
Weatherford International Ltd.
2008 Offshore Technology Conference (OTC)

Special Event - Commercial product or service
Gulf Publishing Company
2008 Woman's Global Leadership Conference

Special Event - Non-Profit/Cause
Greater Houston Convention and Visitors Bureau
Society of American Travel Writers 2008 Convention

Maverick
Century A/C Supply and Ice Blue Advertising
Route 35

Judges Favorite
Greater Houston Convention and Visitors Bureau
My Houston