2018 Crystal Awards Finalists

Brand Guidelines/Style Guide/Corporate Identity/Stationery Package

Bullpen Marketing
Branding and Corporate Identity/Stationery Package for The Parish School

PreCheck, Inc
PreCheck Brand

Branding/Rebranding: Agency

BrandExtract
Rebrand for Arms Wide Adoption Services

BrandExtract
Rebrand for SilverBow Resources

Design At Work
Mending Minds: Rebranding Campaign for Nexus Health Systems

MMI Agency
Rebranding for Sugar Land Town Square

Branding/Rebranding: In-House

AFGlobal Corporation
Branding/Rebranding for AFGlobal Corporation

GSM
GSM Rebrand

Phillips 66
Phillips 66 Signature Image Program Launch

Logo Design: Agency

Edge Creative Strategies
Logo for The Beacon

Kreadiv & Koo Agency
Center for Justice Research at Texas Southern Logo Identity

Satori Marketing
Logo for Lindsey Furniture

Logo Design: In-House

GSM
Logo for GSM

Houston Texans
Houston Strong Logo

LiquidPower Specialty Products Inc.
New Logo for Berkshire Hathaway Acquisition of LSPI

Focus Groups / Consumer Research (Qualitative)

Amuse Digital
ValoraLife

CKP
Chastang Research

Customer Surveys (Quantitative)

Decode Digital
CHI St. Luke’s Health Breast Cancer Campaign Survey

The University of Texas MD Anderson Cancer Center
MD Anderson’s Cancer Myths Study

PR Campaign – Single Market

Houston Hispanic Chamber of Commerce
DACA Advocacy Campaign

Love Advertising
Public Relations and Social Responsibility for Gallery Furniture

Pierpont Communications
Launching High Tech Retail with Walmart in Texas

PR Campaign – Multiple Markets

AIG Travel
Travel Safety for Women Campaign

Phillips 66 B2C Marketing
Hitting a Homerun: Phillips 66 debuts multifaceted campaign for the I-70 Series

PR Campaign – Non-profit, charity, cause

Carbonara Group
United Way of Greater Houston Harvey Relief Fund

CKP
Urban Harvest PR Campaign

Houston Hispanic Chamber of Commerce
DACA Advocacy Campaign

Integrate Agency
Orangetheory Fitness Torture the Trainer Campaign

The Company
Media Outreach Campaign for Gardere Wynne Sewell LLP

Internal Relations/Communications Program

Camden
Camden Customer Focused

CKP
Layne Internal Comms

Kelsey-Seybold
2017 Wellness Heroes Calendar

Newsletter: Agency

CKP
Layne Newsletters

Decode Digital
Health eNotes

Newsletter: In-House

C. T. Bauer College of Business
Bauer Business Minds Newsletters

Houston Methodist
Leading Medicine Newsletter

University of Houston Cullen College of Engineering
UH Engineering – PR/Communications Newsletter – Parameters Magazine Fall 2017

Annual Report

Emerus Holdings, Inc.
Emerus Year in Review

Houston Methodist Hospital Foundation
Houston Methodist Hospital Foundation Annual Report

Houston Texans
Community Impact Report for Houston Texans

San Jacinto College
Annual Report to the Community

Feature Story: Agency

CKP
Urban Harvest Feature Story

CrossRoads Branding, Inc.
Feature Story for symplr

Feature Story: In-House

C. T. Bauer College of Business
Facing Fear

Schlumberger
Pulsar Service Technical Article by Schlumberger in the Journal of Petroleum Technology

Social Responsibility Campaign/Program

Love Advertising
Public Relations and Social Responsibility for Gallery Furniture

VISION
Houston Texans TORO’s Math Drills

Crisis Communications – single event

CKP
McDonald’s Crisis Comms

United Way of Greater Houston
United Way Hurricane Harvey Relief Efforts

University of Houston
Communication in the Eye of a Storm: Showcasing University of Houston’s Marathon of Responsiveness and Resilience during Hurricane Harvey

Media Kit

CrossRoads Branding, Inc.
Media Kit for look. walls & interiors

Event promotion, single event: Agency

Blue Sky Marketing
Digital Marketing Workshop by Blue Sky Marketing

CKP
Special Event Marketing McDonald’s Big Mac Sauce

Local Search Group
Special Event Houston Boat Show

Pierpont Communications
Localizing a Global Brand: The Grand Opening of the Daikin Texas Technology Park

Event promotion, single event: In-House

AFGlobal Corporation
Event promotion for AFGlobal Corporation

LiquidFrameworks
ConnectFX 2017

Magical Winter Lights – People Generation
Magical Winter Lights

Event promotion – 2 or more events

Decode Digital
January Career Events at CHI St. Luke’s Health

Emerus Holdings, Inc.
Emerus Ribbon Cutting Ceremony and Executive Roundtable Discussion – Dignity Health – St. Rose Dominican North Las Vegas Campus

Event promotion non-profit

CKP
TDH Single Event Marketing

Integrate Agency
Orangetheory Fitness Torture the Trainer Campaign

Direct Mail: Two-Dimensional Mail (Single item)

Houston Methodist
Leading Medicine Newsletter

Sam Houston State University
Program Marketing – Sam Houston State University Program Marketing Philosophy Magnet Postcard

Direct Mail: Two-Dimensional Campaign (Two or more pieces)

C. T. Bauer College of Business
Inside Bauer

The Lee Group
Direct Mail Campaign for Laredo Emergency Room

Direct Mail: Three-Dimensional

Broadway Bank
“Big Things” Drone Direct Mail

Houston Texans
3D Mailer for Houston Texans Luxe

Product or Service Brochure

Bullpen Marketing
Product or Service Brochure for The Parish School

University of Houston, Enrollment Services Communication & Marketing
Brochure for UH Office of Admissions

Company or Organization Brochure

Houston Community College
Open Your Path to Success – HCC Centers of Excellence Brochure

PreCheck, Inc.
PreCheck Brochures

Agency

Abstract Creative LLC
Packaging Design for Muscle Rehab

Bullpen Marketing
Promotional Product: Single – UST

In-House

2020 Exhibits
Experience the Roaring ‘20s with 2020 Exhibits – Have a Sip, Growlers & More

Magical Winter Lights – People Generation
POP Whole Sale Stores

Display Booth

2020 Exhibits
ExhibitForce at HCEA 2017

2020 Exhibits
The CenturyLink Experience

Skyline Displays of Houston
Pulse a Discover Company Airstream Event

Fixed Installation (Lobby or public area)

Innovative Environments
News Broadcast Studio for KVUE (Austin,Tx)

VISION
Partnership Tower Interactive Video Wall

Paid Display

Decode Digital
Jerry Built Rich Media Display

Decode Digital
Magical Winter Lights

S.O. Creative
Banner Ad for GTC Technology

Paid Social Media

CKP
Paid Social Media McDonald’s Houston

Decode Digital
Magical Winter Lights

Newspaper Single

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

Joe Myers Imports
Newspaper ad for Joe Myers Imports TX REN

Newspaper Campaign (Two or more)

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

Metropolitan Transit Authority of Harris County
El Dorado Park & Ride Launch – Newspaper

Outdoor

Joe Myers Imports
Outdoor single for Joe Myers Imports TX REN

Metropolitan Transit Authority of Harris County
Ride METRO to the Super Bowl

Magazine Single

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

Joe Myers Imports
Magazine ad Joe Myers Imports

Magazine Campaign (Two or more)

2020 Exhibits
Experience the Roaring ‘20s w/2020 Exhibits – Ad Campaign

Broadway Bank
Our Financial Knowledge Is Your Financial Edge

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

Radio

Decode Digital
Baylor St. Luke’s Medical Group – We Know Better Radio

Metropolitan Transit Authority
El Dorado Park & Ride Launch – Radio

TV Single

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

Joe Myers Imports
Television Spot for Joe Myers Kia TX REN

Magical Winter Lights – People Generation
Magical Winter Lights 2017 Commercial

TV-Single: Non-Profit

Metropolitan Transit Authority of Harris County
This Is My METRO – Catherine

University of Houston
What is Power?

TV Campaign (Two or more)

Decode Digital
Baylor St. Luke’s Medical Group – We Know Better Campaign

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

Online Video

Decode Digital
Magical Winter Lights Online Video

VideoEnvy
XP 3500 – Online

VideoEnvy
Sue Deigaard for Trustee

Online Commercial

Decode Digital
BCM Sports Medicine Online Commercial

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

Concept / Design

C. T. Bauer College of Business
Bauer Means Business

M2 The Agency
M2 Marketing Madness Halloween Promotion

S.O. Creative
2017 Lantern Awards Creative for BMA Houston

Copywriting

Decode Digital
Jerry Built Copywriting

S.O. Creative
2017 Lantern Awards Creative for BMA Houston

Illustration

2020 Exhibits
Give Me a Sign: 2020 Booth Sign for Exhibitor Live 2017

Houston Community College
Tolerance at Golden Hour

Photography

Halliburton
Permian Stories for Halliburton

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

Nathan Lindstrom Photography
Image Library for GCVS

New Market Segment

AIG Travel
Travel Safety for Women Campaign

Emerus Holdings, Inc.
Emerus Go-to-Market – Dignity Health – St. Rose Dominican North Las Vegas Campus

Product Launch

AlEn USA
Bleach Like a Boss Campaign for AlEn USA

Decode Digital
Heartburn & Acid Reflux Institute Campaign

Halliburton
Cruzer Campaign for Halliburton

Business-to-Business: Agency

BrightSpot Creative
Irby Construction Company Marketing Campaign

HexaGroup
Victory Packaging – Engineering & Design Campaign

HexaGroup
G2 Integrated Solutions – Veripipe Campaign

Business-to-Business: In-House

Halliburton
Cruzer Campaign for Halliburton

NCI Building Systems
Ecommerce Marketing Campaign for NCI Building Systems – Components Segment

Phillips 66
Phillips 66 US Marketing New to Brand Campaign

SmartVault Corporation
Holiday Campaign for SmartVault – “SmartVault’s Favorite Things for Accountants”

Business-to-Consumer: Agency

Broadway Bank
“Here’s The Deal” Auto Loan Campaign

HCB Health, on behalf of Texas Oncology
Texas Oncology Sound of 50,000 Campaign

Phillips 66 B2C Marketing Team
Hitting a Homerun: Phillips 66 debuts multifaceted campaign for the I-70 Series

Richards/Carlberg
Mahindra North America – Mahindra USA “Get Your Work Done” Regional Advertising Initiative

Versa Creative
Big Game Campaign for NEC

Business-to-Consumer: In-House

AlEn USA
Bleach Like a Boss Campaign for AlEn USA

Houston Rockets
Run As One

Metropolitan Transit Authority of Harris County
El Dorado Park & Ride Launch

Reliant
Reliant Super Bowl 51 Campaign

Non-profit

ABS
ABS Dropped Object Prevention Program Campaign

University of Houston Cullen College of Engineering
UH Engineering – Marketing Campaign – Non-profit

University of Houston, Enrollment Services Communication & Marketing
Marketing Campaign for UH Office of Admissions

Small Budget (Under $25,000): Agency

CKP
TDH Small Budget

Decode Digital
CHI St. Joseph Health Run Club

HexaGroup
G2 Integrated Solutions – Veripipe Campaign

S.O. Creative
Marketing Campaign for Endeavor Communications

Small Budget (Under $25,000): In-House

ABS
ABS Dropped Object Prevention Program Campaign

C. T. Bauer College of Business
#IAmBauer

SmartVault Corporation
Holiday Campaign for SmartVault – “SmartVault’s Favorite Things for Accountants”

Medium Budget ($25,000 – $150,000)

Emerus Holdings, Inc.
Emerus Go-to-Market Campaign – Dignity Health – St. Rose Dominican North Las Vegas Campus

The Company
Direct Energy 100+ Days Campaign

Versa Creative
Big Game Campaign for NEC

Large Budget ($150,001+)

AlEn USA
Bleach Like a Boss Campaign for AlEn USA

The University of Texas MD Anderson Cancer Center
2017 Confronting Cancer Campaign

Website: Agency

HexaGroup
G2 Integrated Solutions – Website

Technetics
Technetics PTFE & Polymer Solutions Website

TopSpot Internet Marketing
Newpark Resources, Inc. Website

TopSpot Internet Marketing
Bayou City Bolt Website

Website: In-House

PreCheck, Inc
PreCheck Website

TEAM Industrial Services
TEAM Industrial Services Website

Most Improved: Agency

Decode Digital
Decode Website

HexaGroup
G2 Integrated Solutions Website

TopSpot Internet Marketing
Bayou City Bolt Website

Most Improved: In-House

C. T. Bauer College of Business
Inside Bauer Online

Onit
Onit Website Transformation

Non-profit

Houston Airport System
B2B Website for Houston Airport System

Houston Community College
Website for Houston Community College

Small Budget ($10,000 or less)

CrossRoads Branding, Inc.
Website for SportsSight Training

Microsite

BrandExtract
Website for Helios OcciGuide

Decode Digital
ill advice microsite

SmartVault Corporation
Holiday Campaign for SmartVault – “SmartVault’s Favorite Things for Accountants”

Landing Page: Business-to-Business

ABS
ABS Container Certification Landing Page

ABS
ABS Publications Landing Page

Kelsey-Seybold Clinic
KelseyCare Get a Quote Business-to-Business Landing Page

Blog: Agency

Integrate Agency
Round Top Blogger Weekend

The Lee Group
Health and Wellness Blog Series for Laredo Emergency Room

Blog: In-House

ABS
ABS Corporate Blog

C. T. Bauer College of Business
WhereAwesomeHappens.com

Digital A/B Testing

ABS
Ballast Water Management Report Email

TopSpot Internet Marketing
D&K Engineering Digital A/B Test

SEO

TopSpot Internet Marketing
Fuji Electric Corp. of America SEO Program

TopSpot Internet Marketing
NEMA Enclosures SEO Program

SEM

CKP
Chastang SEM

Decode Digital
CHI St. Luke’s Health Emergency Services

Swagger Agency
SEM Campaign for Ignite Christmas Lighting

Versa Creative
PPC for Bel Furniture

Google Analytics

Stacey E. Burke, P.C.
Google Analytics for Josephson Dunlap

TopSpot Internet Marketing
Arrow Fastener Corporation’s Data Driven Strategies

Marketing Automation

Halliburton
Complex Marketing Automation Campaign

Social Media Campaign: Agency

Amuse Digital
Martha Turner Sotheby’s International Realty

CKP
McDonald’s Social Media Campaign

Integrate Agency
Round Top Blogger Weekend

Phillips 66 B2C Marketing Team
Hitting a Homerun: Phillips 66 debuts multifaceted campaign for the I-70 Series

Social Media Campaign: In-House

ABS
ABS Corporate LinkedIn

Metropolitan Transit Authority of Harris County
Summer of Fun Pass – Social Media

Social Media Campaign: Non-profit

C. T. Bauer College of Business
#IAmBauer

Integrate Agency
Orangetheory Fitness Torture the Trainer Campaign

Email Communication: Single

Decode Digital
Decode’s Holiday Card

Emerus Holdings, Inc
Emerus Year in Review

Email Communication: Campaign (Two or more)

2020 Exhibits
2020 Exhibits Top Shows Campaign

Lone Star College System
Lone Star College Payment Reminder Email Campaign

NCI Building Systems
E-mail Campaign for NCI Building Systems

Online Marketing (Across two or more unique platforms)

Camden Property Trust
Camden Apartments Direct Online Marketing

HexaGroup
Victory Packaging – Engineering & Design Campaign

Marketing Refresh
Lead Generation Optimization for National Signs

MD Anderson Cancer Center
MD Anderson Cancer Center 2017 Houston Online Campaign

Versa Creative
PPC & SEO for Perry Homes

Video: Marketing: Agency

BrandExtract
Mission Possible Video Series for Chevron Industrial Performance Group

VideoEnvy
XP 3500 – Marketing

VISION
The Economist’s NRG Energy Case Study Challenge

VISION
Greater Houston Partnership Houston Tour Video

Video: Marketing: In-House

Integrity Images
Video Marketing for Integrity Images

Metropolitan Transit Authority of Harris County
Summer of Fun Pass – Video

NCI Building Systems
Video for NCI Building Systems

Mobile App

Houston Airport System
Mobile (Web) App, A Browser-Based Airport Interactive Map for Houston Airport System

Webinar/Interactive/Multimedia Marketing Presentation

ABS
ABS Corporate Dropped Objects Webinar

2020 Exhibits
Experience the Roaring ‘20s with 2020 Exhibits

Shoestring Marketing ($7,500 or less)

BrightSpot Creative
Operation Facebook Recruit

Decode Digital
CHI St. Luke’s Health Veteran’s Choice Campaign

VideoEnvy
XP 3500 – Shoestring

Best Plan B

BrightSpot Creative
Skip the Line, Schedule Online Digital Campaign for Texas Emergency Care Center

See winners announced live! Special pricing until April 13!