23rd Annual AMA Houston Crystal Award
2009 Winners
Research
Qualitative Research Project

Gelb Consulting — Lung Cancer Patient Experience Mapping at M.D. Anderson
Quantitative Research Project

Gelb Consulting — Optimizing Marketing Communications for M.D. Anderson

Branding
Logo Design

Greater Houston Convention and Visitors Bureau — Ask Veronica
Corporate Identity

Croxson Design Upstream Insurance — Corporate Identity
Branding/Rebranding

Water Design Studio — Clearpoint brand positioning / redesign

Marketing Campaigns
Marketing Campaign - Business-to-Consumer/Retail

Metropolitan Transit Authority iRide — Metro Image Campaign (B2C)
Integrated Marketing - Business-to-Business

Texas Children's Hospital — Texas Children's Fetal Center Professional Ad Campaign
Marketing Campaign - Nonprofit

Houston Symphony — Young Professionals Backstage
Marketing Campaign - Small Budget (under $100,000)

Alley Theatre — Summer Chills
Marketing Campaign - New Market Segment/Product Launch

Limb Design — Touchpoints Employee Benefits Communication Solution
Marketing Campaign - Recruitment

2020 Exhibits — Brown Hand Center / Recruitment Marketing Campaign

Direct Mail and Collateral
Two-Dimensional Printed Mail, Single Item

Sabre Marketing — Paradigm Trade Show Invitation
Three-Dimensional Object, Single Item

Greater Houston Convention and Visitors Bureau — My Houston Book
Direct Mail Campaign

Oliver Russell — HP "Lock Box" Lead Generation Campaign
Annual Report

Axiom — ION Geophysical-Annual Report
Product/Service Brochure or Catalog (single)

Weatherford International Ltd. — WellMaster All-In-One Deepwater System
Product/Service Brochure or Catalog (two or more)

Weatherford International Ltd. — W Magazine
Company or Organization Brochure

Axiom — Hope Stone Catalogue of Hope

Online
Website - Business-to-Business

Pennebaker Fifth Ring — Inventure Web site
Website - Business-to-Consumer

Pennebaker Fifth Ring — The Sage
Website - Nonprofit

Spur Interactive, LP — P for L - Lemonade
Website - Most improved

Southeast Media — Market Basket Website
Online Marketing Campaign

CS Creative — CARBO Economic Conductivity Online Campaign
Online Blog or Newsletter

Centerpoint Energy — Centerpoint Energy Hurricane Ike Starr Point Site

Multimedia
Interactive/Multimedia Marketing Presentation

KBR Marketing Communications — KBR Interactive/Multimedia
Animation

Axiom — Cameron The Fantastic Five Superhero Animation
Video - Marketing or Training

Sabre Marketing — Advanced Anesthesia Video

Public Relations
Public Relations Campaign - Single Market

Ernst & Young — Global E&P Study
Public Relations Campaign - Multiple Markets

Greater Houston Convention and Visitors Bureau — My Houston Campaign - Multiple Markets
Employee Relations Campaign/Program

Centerpoint Energy — Hurricane Ike Internal Communications Campaign
Published media article

Greater Houston Convention and Visitors Bureau — No Need to Apologize: City Tries A Little Boasting, The New York Times
Crisis/Situation Management - Single Event

Griffin Integrated Marketing — Hurricane Ike Aftermath

Advertising
Greater Houston Convention and Visitors Bureau — My Houston, USA Today
Outdoor Campaign

DMN3 — Shadow Lakes-Rediscover Texas
Magazine (single)

Barrett-Wehlmann LLC — PHP "Just Because You Can: Ad
Magazine Campaign (two or more)

CS Creative — CARBO Economic Conductivity Ad Campaign
Radio Campaign

Parker:Hayden Advertising + Design — David Taylor Auto Group "Ding 'n Bling" Campaign
TV (single)

Lopez Negrete Communications — Walmart Easter TV "Best Basket"
TV Campaign

Zenfilm — GHCVB "My Houston"

Packaging, Promotional items, Trade Shows, Events
Product Packaging
Parker:Hayden Advertising + Design — Lite-Pack Direct Marketing Package
Promotional Item

Centerpoint Energy — Hurricane Ike Commemorative Gift
Display

Weatherford International Ltd. — 2008 Offshore Technology Conference (OTC)
Special Event - Commercial product or service

Gulf Publishing Company — 2008 Woman's Global Leadership Conference
Special Event - Non-Profit/Cause

Greater Houston Convention and Visitors Bureau — Society of American Travel Writers 2008 Convention
Maverick

Century A/C Supply and Ice Blue Advertising — Route 35

Judges Favorite
Greater Houston Convention and Visitors Bureau — My Houston